Meridian Finance

Challenge

The founder had a clear problem to solve but no technical background, no brand, and no product. They needed a team that could take their vision and turn it into something real — fast.

Approach

We started with user research — 40 interviews with the target demographic. From those insights we built the brand identity, designed every screen, and developed the MVP in React Native. The founder was involved at every step but never had to touch code.

Result

Launched in 6 weeks. 500+ users signed up in the first week through organic channels alone. The brand system we created is now used across all their marketing materials and investor decks.