Meridian Finance

Challenge

Meridian was struggling with an outdated interface that drove away younger users. Their brand felt corporate and cold in a market moving toward warmth and accessibility.

Approach

We started with extensive user research, mapping pain points across 200+ interviews. The new design system prioritized clarity and delight, with micro-interactions that made every action feel intentional.

Result

The redesigned platform saw a 340% increase in new account signups within the first quarter. User retention jumped to 89%, and the design system now powers all of Meridian's digital touchpoints.